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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's...
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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted.
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- Nakladatel: John Wiley And Sons Ltd
- Kód:
- Rok vydání: 2010
- Jazyk: Angličtina
- Vazba: Vázaná
- Počet stran: 320
- Šířka balení: 16.5 cm
- Výška balení: 23.8 cm
- Hloubka balení: 2.7 cm
- Váha balení: 535 g
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