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MEGA VÝHODNÉ
Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the wrong end of the funnel the mass media or awareness side.
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Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the wrong end of the funnel the mass media or awareness side.
schovat popis
- Nakladatel: John Wiley And Sons Ltd
- Kód:
- Rok vydání: 2010
- Jazyk: Angličtina
- Vazba: Vázaná
- Počet stran: 304
- Šířka balení: 16 cm
- Výška balení: 23.2 cm
- Hloubka balení: 2.9 cm
- Váha balení: 515 g
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