Košík
zboží
(prázdné)
Kontakt
Účet
Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for...
číst celé
Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.
schovat popis
- Nakladatel: John Wiley And Sons Ltd
- Kód:
- Rok vydání: 2011
- Jazyk: Angličtina
- Vazba: Vázaná
- Počet stran: 400
- Šířka balení: 16.3 cm
- Výška balení: 22.8 cm
- Hloubka balení: 3.3 cm
- Váha balení: 628 g
Recenze