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MEGA VÝHODNÉ
The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
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The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
schovat popis
- Nakladatel: Pearson Education Limited
- Kód:
- Rok vydání: 2015
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 648
- Šířka balení: 26.5 cm
- Výška balení: 19.8 cm
- Hloubka balení: 2.8 cm
- Váha balení: 1.4 kg
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