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Účet
Covers key concepts from marketing, psychology, sociology, and anthropology with a practical focus on real-world applications for business environment. This title incorporates advanced research and business practices, including extensive coverage of social media influences, emerging neuroscience...
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Covers key concepts from marketing, psychology, sociology, and anthropology with a practical focus on real-world applications for business environment. This title incorporates advanced research and business practices, including extensive coverage of social media influences, emerging neuroscience findings, and emotion in consumer decision making.
schovat popis
- Nakladatel: Cengage Learning, Inc
- Kód:
- Rok vydání: 2012
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 560
- Šířka balení: 21.5 cm
- Výška balení: 27.5 cm
- Hloubka balení: 2 cm
- Váha balení: 1.2 kg
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