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Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful...
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Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.
schovat popis
- Nakladatel: John Wiley And Sons Ltd
- Kód:
- Rok vydání: 2009
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 606
- Šířka balení: 19 cm
- Výška balení: 24.6 cm
- Hloubka balení: 2.7 cm
- Váha balení: 1.3 kg
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