Recenze Business Marketing: Connecting Strategy, Relationships, and Learning (Int'l Ed)

Business Marketing: Connecting Strategy, Relationships, and Learning (Int'l Ed)

Business Marketing: Connecting Strategy, Relationships, and Learning (Int'l Ed)

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Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. číst celé 

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