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MEGA VÝHODNÉ
Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media and the new digital environment.
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Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media and the new digital environment.
schovat popis
- Nakladatel: SAGE Publications Ltd
- Kód:
- Rok vydání: 2017
- Jazyk: Angličtina
- Vazba: Vázaná
- Počet stran: 384
- Šířka balení: 23.9 cm
- Výška balení: 19.6 cm
- Hloubka balení: 2.3 cm
- Váha balení: 968 g
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