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MEGA VÝHODNÉ
Explores the developments in sport marketing with an analysis by one of the world's leading sport marketing academics. This book provides an introduction to the key aspects of sport marketing. It enables readers to understand the differences between sport marketing and marketing in other sectors.
číst celé
Explores the developments in sport marketing with an analysis by one of the world's leading sport marketing academics. This book provides an introduction to the key aspects of sport marketing. It enables readers to understand the differences between sport marketing and marketing in other sectors.
schovat popis
- Nakladatel: Pearson Education Limited
- Kód:
- Rok vydání: 2006
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 592
- Šířka balení: 18.9 cm
- Výška balení: 24.5 cm
- Hloubka balení: 3.3 cm
- Váha balení: 936 g
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