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MEGA VÝHODNÉ
Offers a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. This book is suitable for readers working in pharmaceutical marketing or sales and who may not have exposure to the particular disciplines of relationship...
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Offers a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. This book is suitable for readers working in pharmaceutical marketing or sales and who may not have exposure to the particular disciplines of relationship marketing and direct response measurement and optimization.
schovat popis
- Nakladatel: Taylor & Francis Ltd
- Kód:
- Rok vydání: 2011
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 260
- Šířka balení: 17.8 cm
- Výška balení: 24.2 cm
- Hloubka balení: 2.3 cm
- Váha balení: 728 g
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