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MEGA VÝHODNÉ
Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to...
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Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.
schovat popis
- Nakladatel: Oxford University Press
- Kód:
- Rok vydání: 2013
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 552
- Šířka balení: 19 cm
- Výška balení: 24.6 cm
- Hloubka balení: 2.2 cm
- Váha balení: 1.2 kg
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