This book is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. With a nuanced version of `account management' that will potentially be a game changer, the book offers a personnel-and-process based agenda that can create a...
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This book is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. With a nuanced version of `account management' that will potentially be a game changer, the book offers a personnel-and-process based agenda that can create a `competitive advantage' on its own.
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