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Covering the applied managerial perspective of the travel industry, this book teaches effective skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses trends such as sustainability and...
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Covering the applied managerial perspective of the travel industry, this book teaches effective skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses trends such as sustainability and includes a revised structure and international case studies.
schovat popis
- Nakladatel: CABI Publishing
- Kód:
- Rok vydání: 2016
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 376
- Šířka balení: 19.1 cm
- Výška balení: 25 cm
- Hloubka balení: 2.7 cm
- Váha balení: 1.1 kg
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