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MEGA VÝHODNÉ
An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a...
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An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and more.
schovat popis
- Nakladatel: Pearson Education Limited
- Kód:
- Rok vydání: 2006
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 1296
- Šířka balení: 19.8 cm
- Výška balení: 27 cm
- Hloubka balení: 4.6 cm
- Váha balení: 2.3 kg
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