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Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.
číst celé
Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.
schovat popis
- Nakladatel: Pearson Education (US)
- Kód:
- Rok vydání: 1997
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 400
- Šířka balení: 17.1 cm
- Výška balení: 23.3 cm
- Hloubka balení: 2.3 cm
- Váha balení: 673 g
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