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The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention.
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The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention.
schovat popis
- Nakladatel: John Wiley & Sons Inc
- Kód:
- Rok vydání: 2013
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 312
- Šířka balení: 18.8 cm
- Výška balení: 23.3 cm
- Hloubka balení: 1.8 cm
- Váha balení: 606 g
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