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Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.
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Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.
schovat popis
- Nakladatel: Bloomsbury Publishing PLC
- Kód:
- Rok vydání: 2011
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 184
- Šířka balení: 20.3 cm
- Výška balení: 23 cm
- Hloubka balení: 1.4 cm
- Váha balení: 574 g
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