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MEGA VÝHODNÉ
'Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our...
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'Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?'.
schovat popis
- Nakladatel: Pearson Education Limited
- Kód:
- Rok vydání: 2013
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 440
- Šířka balení: 19.2 cm
- Výška balení: 24.3 cm
- Hloubka balení: 2.4 cm
- Váha balení: 726 g
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