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MEGA VÝHODNÉ
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
schovat popis
- Nakladatel: Palgrave Macmillan
- Kód:
- Rok vydání: 2009
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 183
- Šířka balení: 16.7 cm
- Výška balení: 24.2 cm
- Hloubka balení: 1.7 cm
- Váha balení: 432 g
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