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A second edition of a popular marketing title, this book discusses the key metrics marketing managers need for measuring the performance of an organization's marketing investments. The new edition updates many of the metrics from the first book with new examples and adds new metrics for...
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A second edition of a popular marketing title, this book discusses the key metrics marketing managers need for measuring the performance of an organization's marketing investments. The new edition updates many of the metrics from the first book with new examples and adds new metrics for digital/social/online media.
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- Nakladatel: John Wiley & Sons Inc
- Kód:
- Rok vydání: 2012
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 320
- Šířka balení: 24.7 cm
- Výška balení: 17.6 cm
- Hloubka balení: 2.6 cm
- Váha balení: 632 g
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