Košík
zboží
(prázdné)
Kontakt
Účet
MEGA VÝHODNÉ
* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.
číst celé
* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.
schovat popis
- Nakladatel: John Wiley & Sons Inc
- Kód:
- Rok vydání: 2015
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 536
- Šířka balení: 18.9 cm
- Výška balení: 23.7 cm
- Hloubka balení: 2.2 cm
- Váha balení: 1.1 kg
Recenze