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MEGA VÝHODNÉ
How does advertising work? Does it have to attract conscious attention in order to transmit a `Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
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How does advertising work? Does it have to attract conscious attention in order to transmit a `Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
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- Nakladatel: Troubador Publishing
- Kód:
- Rok vydání: 2015
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 256
- Šířka balení: 14.6 cm
- Výška balení: 22.4 cm
- Hloubka balení: 2.3 cm
- Váha balení: 388 g
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