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A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.
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A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.
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- Nakladatel: SAGE Publications Ltd
- Kód:
- Rok vydání: 2016
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 296
- Šířka balení: 24.2 cm
- Výška balení: 17.2 cm
- Hloubka balení: 2 cm
- Váha balení: 528 g
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