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Global Strategic Management reveals how business managers secure competitive advantage and make effective decisions on a global scale. Core theories are supported by diverse real-world examples from international organizations, including Ikea, Google, and Walmart.
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Global Strategic Management reveals how business managers secure competitive advantage and make effective decisions on a global scale. Core theories are supported by diverse real-world examples from international organizations, including Ikea, Google, and Walmart.
schovat popis
- Nakladatel: Oxford University Press
- Kód:
- Rok vydání: 2014
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 448
- Šířka balení: 24.3 cm
- Výška balení: 19 cm
- Hloubka balení: 1.8 cm
- Váha balení: 858 g
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