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Following on from the introductory textbook Creating Powerful Brands, this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful...
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Following on from the introductory textbook Creating Powerful Brands, this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful brand strategies.
schovat popis
- Nakladatel: Taylor & Francis Ltd
- Kód:
- Rok vydání: 2010
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 376
- Šířka balení: 15.3 cm
- Výška balení: 22.7 cm
- Hloubka balení: 2.4 cm
- Váha balení: 574 g
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