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This book fills a significant gap in the market for a practical, how-to approach that brings together the most important elements of business strategy, B2B marketing theory and sales management, responding to the increasing recognition of the role of strategic customer relationships as a means to...
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This book fills a significant gap in the market for a practical, how-to approach that brings together the most important elements of business strategy, B2B marketing theory and sales management, responding to the increasing recognition of the role of strategic customer relationships as a means to create competitive advantage.
schovat popis
- Nakladatel: Kogan Page Ltd
- Kód:
- Rok vydání: 2012
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 248
- Šířka balení: 15.7 cm
- Výška balení: 23.3 cm
- Hloubka balení: 1.4 cm
- Váha balení: 388 g
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