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Účet
Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including...
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Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.
schovat popis
- Nakladatel: McGraw-Hill Education - Europe
- Kód:
- Rok vydání: 2006
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 224
- Šířka balení: 16 cm
- Výška balení: 23.6 cm
- Hloubka balení: 1.9 cm
- Váha balení: 502 g
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