Košík
zboží
(prázdné)
Kontakt
Účet
MEGA VÝHODNÉ
Analyses the nature of product strategy and the management of the product life cycle, from product development to product elimination. This book emphasizes that without product strategy and management there would be no markets, no customers, no competition. It explores the relationship between...
číst celé
Analyses the nature of product strategy and the management of the product life cycle, from product development to product elimination. This book emphasizes that without product strategy and management there would be no markets, no customers, no competition. It explores the relationship between success of a product and survival of the firm.
schovat popis
- Nakladatel: Pearson Education Limited
- Kód:
- Rok vydání: 2007
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 560
- Šířka balení: 18.8 cm
- Výška balení: 24.5 cm
- Hloubka balení: 3.1 cm
- Váha balení: 888 g
Recenze