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MEGA VÝHODNÉ
New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations...
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New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations effectively respond to negative social media.
schovat popis
- Nakladatel: Emerald Publishing Limited
- Kód:
- Rok vydání: 2015
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 200
- Šířka balení: 24 cm
- Výška balení: 16.7 cm
- Hloubka balení: 1.6 cm
- Váha balení: 340 g
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