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MEGA VÝHODNÉ
This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and...
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This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.
schovat popis
- Nakladatel: Emerald Publishing Limited
- Kód:
- Rok vydání: 2017
- Jazyk: Angličtina
- Vazba: Vázaná
- Počet stran: 416
- Šířka balení: 23.9 cm
- Výška balení: 16.2 cm
- Hloubka balení: 2.8 cm
- Váha balení: 716 g
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