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Helping readers to understand, and apply, theoretical notions on identity, identification, reputation and corporate branding, this work illustrates how communicating with a company's key audience depends upon the company's internal and external communication. It also draws illustrations from...
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Helping readers to understand, and apply, theoretical notions on identity, identification, reputation and corporate branding, this work illustrates how communicating with a company's key audience depends upon the company's internal and external communication. It also draws illustrations from global companies such as Virgin, IKEA, INVE and Lego.
schovat popis
- Nakladatel: Taylor & Francis Ltd
- Kód:
- Rok vydání: 2006
- Jazyk: Angličtina
- Vazba: Vázaná
- Počet stran: 328
- Šířka balení: 16.2 cm
- Výška balení: 23.6 cm
- Hloubka balení: 2.4 cm
- Váha balení: 646 g
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