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MEGA VÝHODNÉ
Distills the strategies used to create the world's most enduring brands into a fresh approach called cultural branding. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
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Distills the strategies used to create the world's most enduring brands into a fresh approach called cultural branding. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
schovat popis
- Nakladatel: Conta Gromberg Communication
- Kód:
- Rok vydání: 2004
- Jazyk: Angličtina
- Vazba: Vázaná
- Počet stran: 288
- Šířka balení: 15.9 cm
- Výška balení: 24 cm
- Hloubka balení: 2.5 cm
- Váha balení: 596 g
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