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MEGA VÝHODNÉ
Looks at every aspect of the world of branding. The author analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands in our brave new world, and predicts the future of branding.
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Looks at every aspect of the world of branding. The author analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands in our brave new world, and predicts the future of branding.
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- Nakladatel: Thames & Hudson Ltd
- Kód:
- Rok vydání: 2014
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 200
- Šířka balení: 17.9 cm
- Výška balení: 23.4 cm
- Hloubka balení: 2.2 cm
- Váha balení: 495 g
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