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MEGA VÝHODNÉ
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual...
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This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.
schovat popis
- Nakladatel: Springer International Publishing AG
- Kód:
- Rok vydání: 2015
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 253
- Šířka balení: 16 cm
- Výška balení: 24.1 cm
- Hloubka balení: 2 cm
- Váha balení: 565 g
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