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This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership,...
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This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.
schovat popis
- Nakladatel: Peter Lang Publishing Inc
- Kód:
- Rok vydání: 2014
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 229
- Šířka balení: 25.5 cm
- Výška balení: 18 cm
- Hloubka balení: 1.5 cm
- Váha balení: 488 g
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