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MEGA VÝHODNÉ
In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers choices and what happens in the human brain as buyers...
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In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers choices and what happens in the human brain as buyers make their decisions.
schovat popis
- Nakladatel: John Wiley & Sons Inc
- Kód:
- Rok vydání: 2013
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 288
- Šířka balení: 16 cm
- Výška balení: 23.6 cm
- Hloubka balení: 2.2 cm
- Váha balení: 746 g
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