Discover the foundations of public opinion and the power of propaganda with the classic by Edward Bernays

Propaganda is a key book for understanding how crowds are influenced and directed in modern democratic society. This pioneering text reveals the behind-the-scenes of public campaigns, marketing, and political communication that shape our world.

About the book

Edward Bernays, a major architect of modern public relations techniques, presents in Propaganda his groundbreaking view on all aspects of manipulating public opinion. As one of the creators of the so-called engineering of consent, he explains how crowds are formed and how they are deliberately influenced by the media, politics, and corporations. Bernays’s methods, developed during World War I, are explained in this book and demonstrated with examples from various areas of society-from politics to education and the arts.

The reader gains valuable insight into the mechanisms behind most public opinions and learns why crowds are often guided by an invisible yet powerful hand. The work is complemented by an introduction from Mark Crispin Miller, which further deepens the understanding of how contemporary institutions use these techniques.

Why buy this book?

This book is not merely a historical document but an active tool for anyone who wants to understand the complexities of contemporary society and the media. It is ideal for students, journalists, politicians, marketers, and the general public who want to uncover the secrets of manipulation in the media and politics.

Main advantages of the book Propaganda:

• Uniqueness: The first edition in over 30 years brings back key ideas in their full force.
• Historical context: Learn about the origins of modern manipulation techniques and their use during important historical moments.
• Practical insights: Learn how to recognize and understand propaganda in today’s media and politics.
• Authority: Written by one of the most influential thinkers of the 20th century in the fields of PR and political communication.
• Interdisciplinary approach: Covers areas such as politics, art, science, and education.

General book details:

• Author: Edward Bernays
• Genre: Political science, public relations, marketing
• Language: English (original), translations available
• Edition: reissue after more than 30 years
• Includes a substantial introductory essay by the renowned author Mark Crispin Miller