Košík
zboží
(prázdné)
Kontakt
Účet
Dynamics of International Advertising brings to light the unique challenges marketers face in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this second edition takes the reader inside the dynamics of advertising as it...
číst celé
Dynamics of International Advertising brings to light the unique challenges marketers face in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this second edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix.
schovat popis
- Nakladatel: Peter Lang Publishing Inc
- Kód:
- Rok vydání: 2010
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 368
- Šířka balení: 16 cm
- Výška balení: 23 cm
- Hloubka balení: 2.1 cm
- Váha balení: 708 g
Recenze