Explaining how to use 'Netnography' to analyze cultures and communities online, this new edition has been fully updated to now include: guidance on combining online and in-person ethnographic methods; more focus on specific kinds of social media; specific examples for a range of social science...
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Explaining how to use 'Netnography' to analyze cultures and communities online, this new edition has been fully updated to now include: guidance on combining online and in-person ethnographic methods; more focus on specific kinds of social media; specific examples for a range of social science fields; and a discussion of the transformation of cultural social identities.
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