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This edited volume shares research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Chapters highlight a...
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This edited volume shares research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Chapters highlight a significant change in the focus of strategic communications and the struggle of practitioners.
schovat popis
- Nakladatel: Peter Lang Publishing Inc
- Kód:
- Rok vydání: 2013
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 280
- Šířka balení: 15.5 cm
- Výška balení: 23.1 cm
- Hloubka balení: 2 cm
- Váha balení: 559 g
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