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Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of analytic activism,...
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Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of analytic activism, including both its strengths and its limitations.
schovat popis
- Nakladatel: Oxford University Press
- Kód:
- Rok vydání: 2017
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 224
- Šířka balení: 15.9 cm
- Výška balení: 23.3 cm
- Hloubka balení: 1.7 cm
- Váha balení: 325 g
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