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This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of...
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This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry.
schovat popis- Nakladatel: CABI Publishing
- Kód:
- Rok vydání: 2020
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 224
- Šířka balení: 24.6 cm
- Výška balení: 19 cm
- Hloubka balení: 1.7 cm
- Váha balení: 620 g
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