Discover the power of graphic design, which not only captures attention but also persuades and inspires. This book will open your eyes to how to effectively use design to sell, explain, and evoke emotion.

A comprehensive view of graphic creation

The updated edition of this publication presents an authoritative selection of Michael Bierut's work, one of the leading figures in contemporary graphic design. The book includes six new projects and traces his work across his entire career. It offers not only inspiration but also a deeper understanding of how graphic design can improve visual communication, simplify messages, and elicit a range of emotions - from a smile to moved tears.

Michael Bierut shares his know-how and demonstrates that design is not just about appearance, but above all about the ability to sell, explain, and make an impact.

Why you should get this book

• Inspiration from a top designer - Michael Bierut is a recognized legend in the field.
• Practical examples - six new projects show real applications of design principles.
• Career overview - follow the development and transformations in design including the latest trends.
• Boosts creativity - the book broadens horizons and motivates an innovative personal approach.
• Universal use - ideal for professionals, students, and graphic design enthusiasts alike.

Additional book features

• Authentic author: Michael Bierut, offering original insights and experience.
• Includes a rich selection of projects from different periods of the author's career.
• Clear and readable style that makes even complex concepts easier to understand.
• Suitable as both educational and inspirational material in the field of visual communication.
• A significant contribution to a better understanding of the functions of graphic design in practice.