Experience the iconic collaboration that changed sneaker culture

Virgil Abloh and Nike joined forces to create The Ten, a project that redefined sneaker culture. This book, Virgil Abloh. Nike. ICONS, is more than a collection of photographs - it offers an in-depth look into a unique design process and pioneering engineering that pushed the boundaries of the footwear industry.

From the legendary Air Jordan 1 to the revolutionary Air Presto, the pages of this book reveal how Nike and Abloh transformed shoes into pieces of art and industrial design. The open spine used in the book’s binding reflects Abloh’s design philosophy - openness, innovation, and originality.

Each model represents not only striking aesthetics but also a story of technical mastery and creative investigation. Whether you are a design enthusiast, a sneaker fan, or curious about how modern cultural icons are born, this book is an indispensable source of inspiration and information.

Why get this book?

• A unique perspective on the iconic The Ten project and its impact on sneaker culture.
• A detailed overview of the design process of Virgil Abloh and Nike.
• A highly original binding treatment with an open spine that reflects the designer’s innovative approach.
• High-quality photography and design that will delight fans and professionals alike.
• Inspiration for lovers of fashion, design, and sneaker collectors.

Key features of the book:

• Contents: Detailed documentation and analysis of the models from The Ten project.
• Design: Elegant and functional binding with an open spine.
• Language: English text.
• Suitable for: Fans of streetwear, sneakers, and contemporary art.
• Category: Art, design, fashion.