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Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria...
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Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.
schovat popis
- Nakladatel: Peter Lang Publishing Inc
- Kód:
- Rok vydání: 2014
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 254
- Šířka balení: 15 cm
- Výška balení: 22.5 cm
- Hloubka balení: 1.4 cm
- Váha balení: 381 g
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