Discover the fascinating development of graphic design from its beginnings to the dawn of the modern era. This book is an essential guide for anyone who wants to understand how visual communication has shaped the world around us.

A comprehensive view of the history of graphic design

Graphic Design vol. 1 1890-1959 offers a detailed overview of the key projects and pioneering figures who defined graphic design from the late 19th century through the post-World War II period. It proceeds chronologically and documents the transformation of graphic art from its early role in poster creation to its expansion into advertising, corporate identity, product packaging, and editorial design.

More than 2,500 significant designs from around the world are presented alongside detailed profiles of 71 selected works and 61 notable creators, such as Alphonse Mucha, Edward Johnston, El Lissitzky, and Saul Bass. This allows readers to follow changing styles and techniques while discovering the influence graphic design exerted on the economy, politics, and culture.

What makes this book unique?

In addition to richly illustrated examples, the book includes introductory essays that explain the importance of each period and their contributions to the field's further development. Clear timelines and concise decade summaries make it easy to navigate the history of graphic design and demonstrate its global impact.

What will you gain?

• A comprehensive overview of the development of graphic design from 1890 to 1959.
• An in-depth look at hundreds of iconic designs and the artists who shaped the visual language of their times.
• Inspiration for anyone interested in design, advertising, or visual communication.
• Historical context and insight into the influence of graphic design on society and culture.
• High-quality production featuring numerous illustrations and clear captions.

Key features of the book

• More than 2,500 reproductions of important graphic works.
• Profiles of 71 key design pieces and 61 prominent authors.
• Chronological structure with clear timelines.
• Introductory essay and decade summaries for easy orientation.
• A format that effectively combines text and image for maximum benefit.