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This book is the result of research on major European food retailers and aims to describe and analyze these efforts in order to draw lessons, identify problems and opportunities and share knowledge. The book can help marketers and researchers to better understand retailers' practices in different...
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This book is the result of research on major European food retailers and aims to describe and analyze these efforts in order to draw lessons, identify problems and opportunities and share knowledge. The book can help marketers and researchers to better understand retailers' practices in different countries and their impact on consumers.
schovat popis
- Nakladatel: Emerald Publishing Limited
- Kód:
- Rok vydání: 2018
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 208
- Šířka balení: 23.8 cm
- Výška balení: 16 cm
- Hloubka balení: 1.8 cm
- Váha balení: 424 g
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