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Veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability for community newspapers. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online...
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Veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability for community newspapers. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue.
schovat popis- Nakladatel: The University of North Carolina Press
- Kód:
- Rok vydání: 2014
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 264
- Šířka balení: 16.6 cm
- Výška balení: 24.3 cm
- Hloubka balení: 2.2 cm
- Váha balení: 536 g
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