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MEGA VÝHODNÉ
\nCombining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes-one\'s pricing orientation-results in a better...
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Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes-one\'s pricing orientation-results in a better long-term pricing strategy.
\n schovat popis- Nakladatel: Columbia University Press
- Kód:
- Rok vydání: 2021
- Jazyk: Angličtina
- Vazba: Firma
- Počet stran: 352
- Šířka balení: 23.6 cm
- Výška balení: 16.2 cm
- Hloubka balení: 2.9 cm
- Váha balení: 610 g
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