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MEGA VÝHODNÉ
Takes a comprehensive, business like approach to the practice of public relations in sport. Rather than address public relations simply as a means of supporting the marketing function or stimulating media interest in an event or organization, this text recognizes PR as a function that is integral...
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Takes a comprehensive, business like approach to the practice of public relations in sport. Rather than address public relations simply as a means of supporting the marketing function or stimulating media interest in an event or organization, this text recognizes PR as a function that is integral to many aspects of a sport organization's goals.
schovat popis
- Nakladatel: Human Kinetics Publishers
- Kód:
- Rok vydání: 2012
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 384
- Šířka balení: 22.3 cm
- Výška balení: 28.5 cm
- Hloubka balení: 2.9 cm
- Váha balení: 1.3 kg
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